April Exclusive: Reduced prices on ALL treatments!

EYELASH LOGIC X 3 MONTHS OF FASHION

The start of something beautiful - explore the wonder of Eyelash Logic with lower prices than ever this month only in collaboration with 3 Months of Fashion ...because there's no better way to make a statement than with voluptuous lashes.

What's more, the longer the treatment, the bigger the saving (meaning extra money for that bikini you'd look FABULOUS in!) 

So what are you waiting for?! Start your journey to longer lashes at the click of a button >> Click here, we DARE you.

SS17 Eyewear Trends: The low-down.

Warmer weather and sunny skies call for sunglasses and shorts. The SS17 eyewear trend is all about showing off the accessory that highlights your features best and protects your eye health in one. A particular Eyelash Logic favourite is Quay Australia offering 100% UV protection, comfortable fit and stylish features to team with any look.

So, what ARE the summers hottest eyewear trends?

#1 The Classic Oversized Sunnies

The timeless oversized sunglasses are a statement piece suited to any face shape. Plus, they're set to be bang-on trend for many more seasons to come! The SUPER GIRL glamorous oversized sunnies offer a modern and vintage undertone, coming in four luminous colours to suit ANY style.

 

#2 Double Wire

Quay x Desi - Bring on the heat in these road trip ready oversized aviators designed in collaboration with Desi Perkins. The perfect specs to rock this festival season for those square-faced beauties out there.

 

#3 The Perfect Circle

IT'S A SIN  - £35.00

IT'S A SIN - £35.00

The HUGELY underrated round glasses can be seen on many top designer shows, indicating this style being a must-have for SS17. IT'S A SIN can be rocked by heart shaped faces with ease, teamed with a bold brow and high-pony.

 

#4 Cat-Eyed Beauty

These dramatic pointed cat eye sunnies are a serious show stopper, featuring thick plastic frames and a molded nose bridge. Make a statement with the KITTI sunglasses from Quay Australia, suiting oval face shapes with it's upswept style, complimenting high cheekbones.

 

#5 The Aviator

Currently one of the most iconic sunglasses in the world, the aviators can glam up any look. Teamed with square face shape, MUSE offers functionality, style and protection with Quay's 100% UV protection feature.

 

Sunglasses are a great fashion accessory, but we mustn't forget that their most important job is to protect your eyes from the sun’s UV rays. Without taking these precautions, the sun can cause the following effects to the eyes:

  • Cataracts. An estimated 20% of cases are caused by extended UV exposure.
  • Macular degeneration, resulting from damage to the retina that destroys central vision. Macular degeneration is the leading cause of blindness in the USA. 
  • Pterygium, a tissue growth over the white part of the surface of the eye that can alter the curve of the eyeball, causing astigmatism. 

When purchasing sunglasses, look for ones that block 100% of both UVA and UVB radiation, so you can keep your vision sharp and eyes healthy. For more information on your eye health, contact Dr. Christopher Stephen on enquiries@eyelashlogic.com.

Why your skincare routine may be damaging your lashes…

Women around the globe rely on the magic of mascara to open up the eyes and define the eyelashes. However, many are not removing their makeup properly, or worse, forget to take their mascara off altogether; potentially causing irreversible lash follicle damage.

 

Eyelashes, like normal hair on your scalp, can dry up and become brittle if proper TLC is not given to them; this can lead to breakage, loss of lashes or the development of weaker roots. However, that is the least of your worries, failure to remover makeup can cause infections since sleeping with your mascara on heightens the probability of dirt/bacteria getting trapped within the eye area.

 

Before going to sleep, it has been said that washing your face is not enough as most eye makeup is produced with immense staying-power due to consumer demand. It is important to remember when removing eye makeup that there is no rush or any need to tug on the eyelashes in order to remove the mascara. Simply take a cotton ball and an eye makeup remover or, if you want something more organic, olive oil, then gently rub on to your lash area. Always remember to use different cotton balls per eye area to lessen the risk of spreading impurities or infection and use slow, gentle strokes instead of rubbing vigorously.

 

For lashes that make a statement, applying Eyelash Logic to the lash line after all makeup is removed helps recondition lashes and encourage them to grow longer, thicker and darker in a matter of weeks. Don’t believe us? Find out more here!

 

Eyelash Logic in the press...

We’re super happy to announce that we have been mentioned across the internet in some incredible articles over the past few months. The team here at Eyelash Logic are working really hard to show the women of the UK what they are missing out on, and how they too can benefit from growing their natural lashes using our clinically tested and clinically proven eyelash growth treatment.

Here are some of the great features we have been mentioned in!

Harpers Bazaar -

False lashes are big business: Superdrug reportedly sells of over four million pairs every year. They're also used backstage at the shows, behind the scenes of photo shoots and on the red carpet.

Not everyone is quite so fond of them though. Christopher Stephen, the director at Eyelash Logic, a brand that specialises in eyelash growth treatments, warns, "From irritation of the eye to traumatised hair follicles - there's a real danger of these 'quick-fix' beauty buys becoming more harmful to self-esteem than it's worth." – Read the full Harpers Bazaar article here http://www.harpersbazaar.co.uk/beauty/make-up-nails/news/a37120/guide-to-false-eyelashes-how-to-look-after-lashes/

The Fuss –

False lashes may be a pain to apply sometimes, but it’s all worth it when we have the wide-eyed doe-eyed effect we crave – but have you ever stopped to think about the dangers of wearing them?... The experts at Eyelash Logic, a clinically proven eyelash growth treatment that has recently launched in the UK, believe it’s important that people know the dangers of false eyelashes. – Read the full The Fuss article here http://www.thefuss.co.uk/dangers-wearing-false-eyelashes/

 

Aesthetic Medicine –

Eyelash Logic, a product which was originally used to treat patients with Glaucoma, has hit the UK beauty market promising 25% longer, 106% thicker and 18% darker eyelashes in a matter of weeks.

The story behind Eyelash Logic's active ingredient, Bimatoprost, is similar to the Viagra story that was brought to light when patented in 1996. Bimatoprost was initially used as an eye drop to treat glaucoma. – Read the full Aesthetic Medicine article here http://aestheticmed.co.uk/site/productsdetails/glaucoma-treatment-with-surprising-effects-hits-the-uk-beauty-market  

 

Aesthetics Journal –

A new eyelash growth serum Eyelash Logic has launched in the UK.

The active ingredient in Eyelash Logic is bimatoprost, which is traditionally used to treat patients with glaucoma.

According to the manufacturers, the product must be applied to the upper lash line at night using a micro applicator and brush, and results are seen within four weeks. – Read the full Aestheics Journal article here https://aestheticsjournal.com/news/new-eyelash-growth-serum-launches-in-uk

If you would like to feature Eyelash Logic, or for all press enquiries, please contact our PR team at adele@preachpr.co.uk.

Here’s why Eyelash Logic Works; and the interesting origin of its eyelash growth ingredients

There are few women out there who don’t wish for naturally longer, thicker and fuller eyelashes - the enormous false eyelash market is proof of that. Eyelash Logic is our revolutionary new product, originally used to treat patients with Glaucoma. We hit the UK beauty market by storm this year, promising 25% longer, 106% thicker and 18% darker eyelashes in a matter of weeks, but it’s the original purpose of the formula that got the UK beauty industry talking.  

The story behind Eyelash Logic’s active ingredient, Bimatoprost, is similar to the Viagra story that was brought to light when patented in 1996. Bimatoprost was initially used as an eye drop to treat glaucoma, which is a condition where there is a pressure build up in the eye (it is still used routinely for this today).  As patients who had started using the product began to attend their follow-up appointments, it was noted that not only was their glaucoma safely under control, but they were also returning with longer, thicker eyelashes. This is because Bimatoprost, a prostaglandin analogue, was stimulating and extending the growth phase of the eyelash follicles. In certain patients where they were only using the product in one eye, the findings were particularly obvious.  So much so that certain patients had to use eyelash extensions on their non-medicated eye, just to balance things out.

After a period of time, when eyelash growth was a well-reported side effect of Bimatoprost, doctors began to ask the question: what would happen if they applied the product to the eyelash only, rather than as an eye drop? Whilst it was already shown to be safe for use in patients with glaucoma, clinical trials were set up to look closely at Bimatoprost for eyelash growth specifically (an essential step in assessing the safety and effectiveness in any new clinical product). A pivotal trial published in the Journal of the American Academy of Dermatology (a multicentre, randomised controlled study involving 278 patients) concluded that Bimatoprost applied to the eyelashes was effective at promoting eyelash growth, with a very good safety profile. Subsequently, Bimatoprost was approved by the FDA for eyelash growth and marketed in the USA under the trade name Latisse. Several further multinational trials involving larger numbers of clients have since been published in the Journal of Aesthetic Plastic Surgery, The Aesthetic Surgery Journal, The Journal of Clinical Aesthetic Dermatology, and British Journal of Dermatology, all supporting the evidence that Bimatoprost is safe and highly effective for the purpose of eyelash growth.

 Dr. Stephen, Director at Eyelash Logic said, “Our clients are really excited about our new product. Although it’s new to the UK, it’s quickly gaining popularity amongst those who would otherwise opt for false lashes because suddenly they have a whole new option, and one that really works! However, this isn’t the first time that a medication has been repurposed for its surprise benefits – Botox was initially used for eyelid spasm, whilst Regaine and Viagra were first used as treatments for high blood pressure. And much like Botox, Bimatoprost is a prescription-only product that is blurring the lines between cosmetics and medicine, a trend that is set to continue. I have many clients who have always longed for more noticeable eyelashes of their own who proclaim that Eyelash Logic could see the end of false lashes and extensions altogether”.

 The multitude of published trials and the number of clients now using Bimatoprost in the USA means that clients in the UK, where Bimatoprost is now available in the form of Eyelash Logic, can have confidence that the product is safe and effective. Bimatoprost is not for everyone though, and is available on prescription only, which is why here at Eyelash Logic we ensure that all orders go through an online consultation with one of our UK-trained, GMC registered doctors, who will make sure that the product is right for you.

 The Eyelash Logic treatment has been refined, and the team behind our product have ensured that it’s very easy to use at home. Apply it to the base of the upper lash line at night using a micro applicator brush and results are noticeable in just 4 weeks, with maximum results of fuller, longer, darker lashes seen in 8 to 16 weeks. After this period, the treatment only needs to be applied every other day to maintain the results, but if discontinued, lashes will gradually return back to their initial state. Mascara can be worn over the lashes to further enhance them, and because they are longer and fuller, the mascara has more to work with!

Our client Callie's story:

Thank you for clicking through to hear my story!

I’m Callie, a 19 year old socialite with a busy day job and even busier social life. As most late-teens, media portrays ‘beauty’ as abnormally tall, doe-eyed, skinny models with HUGE ‘natural’ lashes, making girls like myself, feel the need to wear more and more makeup. Nights out, I would double up on false lashes, mascara or take a trip to my local salon for those bank-breaking lash extensions and infills. Every quarter, I would spend at least £250 on my lashes alone (ridiculous, I know!), saving for my big holiday to America really did become a little tight.

To reduce the risk of permanent lash follicle damage and of course, to save a little bit of extra cash, I took to the internet to see what I could do to make my lashes grow longer and thicker, eliminating the need for me to wear falsies, expensive eyelash extensions or copious amounts of big brand mascaras. Being a social savvy teen, I quickly found Eyelash Logic on Twitter and saw some rather incredible results from their clients, plus a 3 month supply of this miracle treatment was just £99 – saving me a whopping £151.

Upon research on their website (eyelashlogic.com – you’re welcome! ;-)) I learnt that their active ingredient, Bimatoprost 0.03% is the only clinically proven treatment for eyelash growth. Numerous over-the-counter eyelash preparations are available with various active ingredients described such as natural extracts, vitamins and ‘propietary peptides’. However, none of these have been clinically proven to be effective.

The online consultation process was a breeze and made me feel at ease that everything was legit, other websites offer the solution without prescription however, these products are not regulated unless prescribed by a registered doctor, like Dr Stephen at Eyelash Logic. As soon as my payment was cleared and consultation processed, my 3 month supply was dispatched that day and arrived within the very same week – bonus!

The packaging was gorgeous, slick and simplistic. Inside lay the solution in a small bottle, a box full of applicators perfectly lined in the same way (my OCD was impressed!) and a sheet packed with information of the product, how to apply it etc. I couldn’t wait to try it, so I quickly took off all of my makeup, snapped a before photograph and then swiped the solution on my lash line; it took a matter of seconds to apply. This was my nightly routine for 3 weeks, no hassle at all! I did notice my lashes looked longer throughout the weeks, but I honestly thought it was my mind playing tricks and it was maybe a placebo affect – was it hell! I took a picture and the difference was breath-taking! Check it out:

Week 1

Week 1

Week 3

Week 3

With this fresh in my mind, I continued using this for the remaining 2 months, I threw out my trusty falsies and only used 1 coat of mascara to enhance the results. My friends and work colleagues asked me what I’d been doing, if I’d brought some new ‘natural’ fake eyelashes or what beauty salon I’d been to – absolutely none! Me being me, I raved about it on my social media profiles and funnily enough, Eyelash Logic saw this and contacted me to be a part of what you’re seeing today (I, of course, said yes!)

So, if you’re looking to ditch those falsies and naturally grow longer, thicker and darker lashes of your OWN – I’d 100% recommend Eyelash Logic!

Week 8

Week 8

The Eyelash Logic experts explain the dangers of wearing false eyelashes

False lashes have been one of the biggest growth areas in the beauty market over the past two years, attributed to ‘quick-fix’ glamour, and an obsession with celebrity style. Women are looking to their favourite celebs for beauty inspiration – but what effect do the fabulous falsies have on natural lashes?

Beauty chain store, Superdrug, have said that they sell over 4 million pairs of false eyelashes every year, and that women of all ages are buying into the trend. However – there are a number of reasons that people should think twice before donning their eyes with the latest trends. The experts here at Eyelash Logic, a clinically proven eyelash growth treatment that has recently launched in the UK, believe it’s important that people know the dangers of false eyelashes.

Christopher Stephen, Director here at Eyelash Logic, said, “False eyelashes are so popular these days, yet they can cause significant problems. From irritation of the eye to traumatised hair follicles – there’s a real danger of these ‘quick-fix’ beauty buys becoming more harmful to self-esteem than it’s worth. Eyelash Logic is different - it makes your natural lashes grow longer and thicker, meaning you have less reason to wear false lashes at all”.

Here are Christopher’s reasons why you should be taking care of your natural lashes, and avoiding false eyelashes:

  • False eyelashes can have a negative effect on natural eyelashes, causing them to fall out and leave patches. Wearers are particularly at risk when ‘doubling-up’ on strips of eyelashes, or when sleeping in false eyelashes. The effects of a traumatised eyelash hair follicle can also lead to permanent damage whereby the natural eyelashes don’t grow back.

 

  • The glue used to apply false eyelashes can create tension on the eyelid and natural eyelashes which, in turn, also adds a factor to why natural eyelashes fall out when wearing false eyelashes.

 

  • False eyelashes serve as a significant eye-hygiene risk. The false lashes trap dirt and bacteria that can irritate the eyes and eyelids. Natural eyelashes protect the eye from dust, sweat & foreign materials. If you haven’t got any, or yours are damaged, you are putting your eye at serious risk of infection and irritation.

 

  • False eyelash glue can cause serious allergic reactions to the skin, but most importantly, the most sensitive area of the face. Perhaps the most shocking effect is that even the slightest irritation to the eye can damage the area, and in the most severe cases, cause loss of vision entirely.

 

Our experts at Eyelash Logic, an online consultation and prescription service for the promotion of eyelash growth using their clinically tried-and-tested treatment, believe that people should be made aware of the dangers of false eyelashes and eyelash extensions. We also know that there is another safer and more natural way to achieve the long, elegant effect that false eyelashes are famous for – it’s bottled up in our product.

Top foods for healthy eyes - #4: Dark berries

Dark berries, such as blueberries, black currants and bilberries, are a super rich source of vitamins and minerals. In particular, dark berries contain antioxidants known as anthrocyanins, which may have significant eye health benefits.  

Firstly, anthrocyanins may benefit those with cataracts. A 2001 Japanese study showed evidence that cataract progression could be potentially slowed via anthrocyanin supplementation. Also, anthrocyanins can help protect the retina from damage due to ageing and light, according to a 2012 study in the British Journal of Nutrition. 

 Ageing, light and inflammation can all lead to oxidative damage, and in the eye the retina is particularly susceptible - damage here can lead to macular degeneration (age related macular degeneration, leading to central vision loss, is the leading cause of blindness in those aged over 50). The anthrocyanins in dark berries can protect against oxidative damage, and may therefore protect against macular degeneration. Dark berries are also rich in vitamin C, which is also thought to protect against cataracts and macular degeneration.

There are endless ways to incorporate dark berries in your diet, but for a new twist why not try this blueberry-basil smoothie recipe!