Eyelash Logic

Why Eyelash Logic is a safe alternative to risk-ridden false lashes and extensions

The story behind Eyelash Logic’s active ingredient, Bimatoprost, is similar to the Viagra story that was brought to light when patented in 1996. Bimatoprost was initially used as an eye drop to treat glaucoma.  As patients who had started using the product began to attend their follow-up appointments, it was noted that not only was their glaucoma safely under control, but they were also returning with longer, thicker eyelashes. This is because Bimatoprost, a prostaglandin analogue, was stimulating and extending the growth phase of the eyelash follicles. In certain patients where they were only using the product in one eye, the findings were particularly obvious.  So much so that certain patients had to use eyelash extensions on their non-medicated eye, just to balance things out.

After a period of time, when eyelash growth was a well-reported side effect of Bimatoprost, doctors began to ask the question: what would happen if they applied the product to the eyelash only, rather than as an eye drop? Whilst it was already shown to be safe for use in patients with glaucoma, clinical trials were set up to look closely at Bimatoprost for eyelash growth specifically (an essential step in assessing the safety and effectiveness in any new clinical product). A pivotal trial published in the Journal of the American Academy of Dermatology (a multicentre, randomised controlled study involving 278 patients) concluded that Bimatoprost applied to the eyelashes was effective at promoting eyelash growth, with a very good safety profile. Subsequently, Bimatoprost was approved by the FDA for eyelash growth and marketed in the USA under the trade name Latisse. Several further multinational trials involving larger numbers of clients have since been published in the Journal of Aesthetic Plastic Surgery, The Aesthetic Surgery Journal, The Journal of Clinical Aesthetic Dermatology, and British Journal of Dermatology, all supporting the evidence that Bimatoprost is safe and highly effective for the purpose of eyelash growth.

 Dr. Stephen, Director at Eyelash Logic said, “Eyelash Logic is quickly gaining popularity amongst those who would otherwise opt for false lashes because suddenly they have a whole new option, and one that really works! However, this isn’t the first time that a medication has been repurposed for its surprise benefits – Botox was initially used for eyelid spasm, whilst Regaine and Viagra were first used as treatments for high blood pressure. And much like Botox, Bimatoprost is a prescription-only product that is blurring the lines between cosmetics and medicine, a trend that is set to continue. I have many clients who have always longed for more noticeable eyelashes of their own who proclaim that Eyelash Logic could see the end of false lashes and extensions altogether”.

 The multitude of published trials and the number of clients now using Bimatoprost in the USA means that clients in the UK, where Bimatoprost is now available in the form of Eyelash Logic, can have confidence that the product is safe and effective. Bimatoprost is not for everyone though, and is available on prescription only, which is why here at Eyelash Logic we ensure that all orders go through an online consultation with one of our UK-trained, GMC registered doctors, who will make sure that the product is right for you.

 The Eyelash Logic treatment has been refined, and the team behind our product have ensured that it’s very easy to use at home. Apply it to the base of the upper lash line at night using a micro applicator brush and results are noticeable in just 4 weeks, with maximum results of fuller, longer, darker lashes seen in 8 to 16 weeks. After this period, the treatment only needs to be applied every other day to maintain the results, but if discontinued, lashes will gradually return back to their initial state. Mascara can be worn over the lashes to further enhance them, and because they are longer and fuller, the mascara has more to work with!

Barefaced beauty: How to get that killer complexion this summer season

Where in this wonderful world is your vacay taking you this summer? Wherever your adventure resides, there's nothing more important than keeping your skin healthy, happy and looking flawless. How, you may ask? We'll let you in to some top secrets to that killer complexion this summer season.


If you’re spending a few hours in the sun, it’s important to protect your skin. However, you shouldn’t have to swap your foundation for a greasy, pimple-producing sunscreen. Let your skin shine through with a sheer, lightweight, dewy complexion perfecter - we recommend bareMinerals COMPLEXION RESCUE™ TINTED HYDRATING GEL CREAM

The powerful hydration meets healthy-looking coverage. The best of a BB, a CC, and a tinted moisturiser...with a 215% increase in skin hydration after just one week*. With mineral-based SPF30, this is great summer coverup if you have skin that burns easily. It contains water-encapsulations, which gives skin an instant shot of hydration without silicones or oils to get in the way, so dehydrated summer skin will look instantly plump and dewy.

Create a soft glow on your cheeks with a warm, radiant cream color, such as Nars The Multiple in Portofino - Nars' iconic innovation, the multi-purpose stick for eyes, cheeks, lips and body. Its unique creamy formula and sheer color blends effortlessly to create shimmering accents; contours or dynamic highlights on all skin tones.  

Enhance your brow, but don’t make it look sculpted – remember the idea is to look barefaced goddess. Instead of Anastasia Beverly Hills' ever-famous DIPBROW® POMADE, opt for their award-winning ultra-slim, retractable pencil that creates precise, hair-like strokes. Brow Wiz®'s fine tip to spot-fill areas where brow hair is sparse, and the custom spooley end to blend for a flawless finish.

Finally, enhance your Eyelash Logic results with a waterproof mascara that packs a punch - Clinique's High Impact Waterproof Mascara, this mascara is a forever favourite of the nation. It doesn’t dry out lashes or slip off in high heat like many other high-end brands.


The foods you eat should be packed full of vitamins and minerals! When food is nutritionally rich, your skins will be healthy, happy and will thank you for it with a killer complexion. Unsure on what to eat? Give this gorgeous Very Berry Smoothie a whirl!

Most importantly, have fun and show off your fabulous self this summer in the sun. There's nothing more gorgeous than a lady with confidence! ❤️

*Based on average results on an independent U.S. clinical study of 62 participants.